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Head of Marketing Unit

Publication date: 04.08.2023

Subordination: Reporting to the Head of SME and Retail Business Block (Deputy CEO)

Languages: Rus, Eng


7+ years experience in banking marketing (Uzbek market is preferable).

IT-tools experience:

MS Word, Excel, Power point, marketing analytics tools;

Key functions:                          

-         To lead and drive product marketing activities through different marketing channels (online and offline);

-         MarComm plan development and implementation in order to support sales;

-         To communicate and manage MarComm agencies;

-         Performance control, KPIs set up, metrics analysis, budgeting;

-         MarComm campaign launch;

-         To present marketing campaigns/projects to Ipoteka top management and OTP HQ.

6-month key tasks:

-         To develop marketing plan for 4Q`23 and 2024;

-         To launch microloan and deposit campaign in 2H`23;

-         To launch digital marketing campaign for online microloans in 4Q`23

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